Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang

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Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang

Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact...

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Bibliographic Details
Main Author:	Dejvejen, Farahnaz Moosavi
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25381/ http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf

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