Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang
Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/25381/ http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf |
| _version_ | 1848875128243355648 |
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| author | Dejvejen, Farahnaz Moosavi |
| author_facet | Dejvejen, Farahnaz Moosavi |
| author_sort | Dejvejen, Farahnaz Moosavi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan
norma subjektif ke atas niat pelanggan di dalam memilih produk hijau.
The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products. |
| first_indexed | 2025-11-15T16:38:43Z |
| format | Thesis |
| id | usm-25381 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:38:43Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-253812018-05-28T07:16:28Z http://eprints.usm.my/25381/ Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang Dejvejen, Farahnaz Moosavi HF5001-6182 Business Kajian ini bertujuan untuk menyelidikii kesan pengetahuan persekitaran ke atas kelakuan persekitaran dan norma s ubjektif, dan juga kesan kelakuan persekitaran dan norma subjektif ke atas niat pelanggan di dalam memilih produk hijau. The purpose of this research was to determine the impact of environmental knowledge as external variable on environmental attitude and subjective norm, along with an effect of environmental attitude and subjective nor m as independent variables on customers’ intention to choose green products. 2008-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf Dejvejen, Farahnaz Moosavi (2008) Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Dejvejen, Farahnaz Moosavi Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title | Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title_full | Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title_fullStr | Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title_full_unstemmed | Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title_short | Intention to Choose Green Product Consequences of Attitude and Subjective Norm: The Case of Customers in Penang |
| title_sort | intention to choose green product consequences of attitude and subjective norm: the case of customers in penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25381/ http://eprints.usm.my/25381/1/INTENTION_TO_CHOOSE_GREEN_PRODUCT_CONSEQUENCES_OF.pdf |