Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction

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Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction

Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant.

Bibliographic Details
Main Author:	Nordin, Norlisham
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25365/ http://eprints.usm.my/25365/1/CUSTOMER_LOYALTY_AND_CINEPLEX_PATRONAGE.pdf

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