Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’
Business Performance In Malaysia Retail Sectors

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Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors

Industri francais dilihat semakin penting di Malaysia dan ia menyumbang sebanyak sepuluh bilion jualan tahunan runcit di Malaysia(Ismail, 2004). The franchising industry has increased in importance and accounted for more than 10 billion annual sales in Malaysia (Ismail, 2004).

Bibliographic Details
Main Author:	Hui Chong, Chee
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25020/ http://eprints.usm.my/25020/1/Thesis_CH_Chong_for_DBA_2011.pdf

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