The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

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The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...

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Bibliographic Details
Main Author:	Lee, Wai Leng
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23994/ http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf

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