The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/23994/ http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf |
| _version_ | 1848874721886601216 |
|---|---|
| author | Lee, Wai Leng |
| author_facet | Lee, Wai Leng |
| author_sort | Lee, Wai Leng |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan.
The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales.
|
| first_indexed | 2025-11-15T16:32:16Z |
| format | Thesis |
| id | usm-23994 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:32:16Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-239942017-04-17T06:23:49Z http://eprints.usm.my/23994/ The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food Lee, Wai Leng HF5001-6182 Business Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales. 2010 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf Lee, Wai Leng (2010) The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Lee, Wai Leng The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food |
| title | The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
|
| title_full | The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
|
| title_fullStr | The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
|
| title_full_unstemmed | The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
|
| title_short | The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
|
| title_sort | influence of packaging attributes on consumer’s purchase decision of packaged food |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/23994/ http://eprints.usm.my/23994/1/THE_INFLUENCE_OF_PACKAGING_ATTRIBUTES_ON_CONSUMER%E2%80%99S_PURCHASE_DECISION.pdf |