Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditang...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.usm.my/23967/ http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf |
| _version_ | 1848874713556713472 |
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| author | Mudor, Hamdia |
| author_facet | Mudor, Hamdia |
| author_sort | Mudor, Hamdia |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditanggap
(atribut intrinsik and ekstrinsik).
This study seeks to compare the quality perception between MSMEs (Micro-Small
and Medium Enterprises) which are local bahulu food producers and their consumers
in terms of objective quality (sensory, functional and symbolic dimensions) and
perceived quality (intrinsic and extrinsic attributes). |
| first_indexed | 2025-11-15T16:32:08Z |
| format | Thesis |
| id | usm-23967 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:32:08Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-239672017-04-17T06:23:50Z http://eprints.usm.my/23967/ Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah Mudor, Hamdia HF5001-6182 Business Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditanggap (atribut intrinsik and ekstrinsik). This study seeks to compare the quality perception between MSMEs (Micro-Small and Medium Enterprises) which are local bahulu food producers and their consumers in terms of objective quality (sensory, functional and symbolic dimensions) and perceived quality (intrinsic and extrinsic attributes). 2010 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf Mudor, Hamdia (2010) Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah. PhD thesis, USM. |
| spellingShingle | HF5001-6182 Business Mudor, Hamdia Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah |
| title | Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
|
| title_full | Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
|
| title_fullStr | Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
|
| title_full_unstemmed | Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
|
| title_short | Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah
|
| title_sort | comparison of quality perception: an analysis of local traditional snack food in penang, perlis and kedah |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/23967/ http://eprints.usm.my/23967/1/COMPARISON_OF_QUALITY_PERCEPTION_AN_ANALYSIS_OF_LOCAL_TRADITIONAL_SNACK_FOOD_IN_PENANG_PERLIS_AND_KEDAH.pdf |