Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/23752/ http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf |
| _version_ | 1848874649970016256 |
|---|---|
| author | Wong, Wai Kei |
| author_facet | Wong, Wai Kei |
| author_sort | Wong, Wai Kei |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia.
The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
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| first_indexed | 2025-11-15T16:31:07Z |
| format | Thesis |
| id | usm-23752 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:31:07Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-237522017-04-17T05:08:48Z http://eprints.usm.my/23752/ Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision Wong, Wai Kei HF5001-6182 Business Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception. 2010 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf Wong, Wai Kei (2010) Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Wong, Wai Kei Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision |
| title | Factors Affecting Malaysian Generation Y’s Green Brand
Perception And Purchase Decision
|
| title_full | Factors Affecting Malaysian Generation Y’s Green Brand
Perception And Purchase Decision
|
| title_fullStr | Factors Affecting Malaysian Generation Y’s Green Brand
Perception And Purchase Decision
|
| title_full_unstemmed | Factors Affecting Malaysian Generation Y’s Green Brand
Perception And Purchase Decision
|
| title_short | Factors Affecting Malaysian Generation Y’s Green Brand
Perception And Purchase Decision
|
| title_sort | factors affecting malaysian generation y’s green brand
perception and purchase decision |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/23752/ http://eprints.usm.my/23752/1/Thesis-_Factors_Affecting_Gen_Y_Green_Brand_Perception_and_Purchase_Decision.pdf |