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The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that cons...

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Bibliographic Details
Main Author:	Almohammad, Asaad
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23730/ http://eprints.usm.my/23730/1/Asaad_almohammad_final.pdf

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