Factors Influencing Consumer Buying Behavior of Luxury Branded Goods

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Factors Influencing Consumer Buying Behavior of Luxury Branded Goods

Pada masa dahulu pengguna membeli-belah berdasarkan nilai mata wang, iaitu pembelian are untuk mendapatkan barangan atau perkhidmatan yang diperlukan sahaja. In the earlier years, consumer shopping is based on dollar value, which shopping is about acquiring needed goods and service.

Bibliographic Details
Main Author:	Khor, Eng Tatt
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23695/ http://eprints.usm.my/23695/1/ADW_622_-_Management_Project_-_Khor_Eng_Tatt.pdf

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