Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context o...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/15339/ http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf |
| _version_ | 1848872238017675264 |
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| author | Sondoh, Stephen Laison Jr |
| author_facet | Sondoh, Stephen Laison Jr |
| author_sort | Sondoh, Stephen Laison Jr |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna.
The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup).
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| first_indexed | 2025-11-15T15:52:47Z |
| format | Thesis |
| id | usm-15339 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T15:52:47Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-153392018-04-06T01:58:55Z http://eprints.usm.my/15339/ Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. Sondoh, Stephen Laison Jr HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup). 2009-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf Sondoh, Stephen Laison Jr (2009) Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Sondoh, Stephen Laison Jr Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title | Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_full | Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_fullStr | Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_full_unstemmed | Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_short | Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. |
| title_sort | brand image, satisfaction, and loyalty among malaysian female consumers: the moderating effects of personality and dwelling area[hd28-70]. |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/15339/ http://eprints.usm.my/15339/1/BRAND_IMAGE_SATISFACTION_AND_LOYALTY_AMONG_MALAYSIAN_FEMALE_CONSUMERS_THE_MODERATING_EFFECTS_OF_PERSONALITY_AND_DWELLING_AREA.pdf |