Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].

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Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].

Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalt...

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Bibliographic Details
Main Author:	Wan Omar, Maznah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.usm.my/10408/ http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf

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