Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalt...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://eprints.usm.my/10408/ http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf |
| _version_ | 1848870972547923968 |
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| author | Wan Omar, Maznah |
| author_facet | Wan Omar, Maznah |
| author_sort | Wan Omar, Maznah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan.
The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction.
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| first_indexed | 2025-11-15T15:32:40Z |
| format | Thesis |
| id | usm-10408 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T15:32:40Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-104082018-04-06T01:58:57Z http://eprints.usm.my/10408/ Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. Wan Omar, Maznah HF5410-5417.5 Marketing. Distribution of products Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction. 2008-06 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf Wan Omar, Maznah (2008) Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Wan Omar, Maznah Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. |
| title | Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
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| title_full | Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
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| title_fullStr | Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
| title_full_unstemmed | Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
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| title_short | Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
|
| title_sort | understanding the mediating effect of customer satisfaction on the relationship of salesperson behavior performance and customer loyalty [hf5415.335. m476 2008 f rb]. |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.usm.my/10408/ http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf |