The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemili...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/10373/ http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf |
| _version_ | 1848870963452575744 |
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| author | Abdulmajid, Methaq Ahmed |
| author_facet | Abdulmajid, Methaq Ahmed |
| author_sort | Abdulmajid, Methaq Ahmed |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide
Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam
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| first_indexed | 2025-11-15T15:32:32Z |
| format | Thesis |
| id | usm-10373 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T15:32:32Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-103732018-04-06T01:58:55Z http://eprints.usm.my/10373/ The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. Abdulmajid, Methaq Ahmed HD28-70 Management. Industrial Management The understanding of consumers’ processes and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services to satisfy their needs and desires is crucial to guide Pemahaman proses dan aktiviti pengguna dalam pencarian, pemilihan, pembelian, penggunaan, penilaian dan penyingkiran barangan dan perkhidmatan demi memenuhi keperluan dan keinginan amat penting dalam 2009-01 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf Abdulmajid, Methaq Ahmed (2009) The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Abdulmajid, Methaq Ahmed The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title | The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title_full | The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title_fullStr | The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title_full_unstemmed | The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title_short | The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. |
| title_sort | impact of source credibility on yemeni male consumers' attitudes toward print advertisement, brand attitudes and purchase intention of head cover product : the moderating role of brand familiarity. |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/10373/ http://eprints.usm.my/10373/1/THE_IMPACT_OF_SOURCE_CREDIBILITY_ON_YEMENI_MALE_CONSUMERS%E2%80%99_ATTITUDES_TOWARD_PRINT_ADVERTISEMENT%2C_BRAND_ATTITUDES_AND_PURCHASE_INTENTION_OF_HEAD_COVER_PRODUCT_THE_MODERATING_ROLE_OF_BRAND_FAMILIARITY.pdf |