Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://eprints.usm.my/10349/ http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf |
| _version_ | 1848870957099253760 |
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| author | Hashim, Noor Azmi |
| author_facet | Hashim, Noor Azmi |
| author_sort | Hashim, Noor Azmi |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan.
Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers.
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| first_indexed | 2025-11-15T15:32:26Z |
| format | Thesis |
| id | usm-10349 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T15:32:26Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-103492018-04-06T01:58:56Z http://eprints.usm.my/10349/ Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. Hashim, Noor Azmi HD28-70 Management. Industrial Management Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers. 2008-12 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf Hashim, Noor Azmi (2008) Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HD28-70 Management. Industrial Management Hashim, Noor Azmi Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title | Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_full | Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_fullStr | Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_full_unstemmed | Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_short | Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. |
| title_sort | purchase intention of distance learning student towards proton brand's car : product cues, attitude and ethnocentrism. |
| topic | HD28-70 Management. Industrial Management |
| url | http://eprints.usm.my/10349/ http://eprints.usm.my/10349/1/PURCHASE_INTENTION_OF_DISTANCE_LEARNING_STUDENT_TOWARDS_PROTON_BRAND%E2%80%99S_CAR_PRODUCT_CUES_ATTITUDE_AND_ETHNOCENTRISM.pdf |