Role of storytelling in communicating information within public-listed companies in Malaysia

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Role of storytelling in communicating information within public-listed companies in Malaysia

The digitalisation and the recent COVID-19 pandemic have reshaped how we communicate in an organisation. Due to these, public relations encompasses the characteristics of advanced public relations in the 21st century and its growing strategic importance to businesses. The challenges faced by this...

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Bibliographic Details
Main Author:	Man, Nurafiq Inani
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Communication in organizations Public relations Business communication
Online Access:	http://psasir.upm.edu.my/id/eprint/99602/ http://psasir.upm.edu.my/id/eprint/99602/1/NURAFIQ%20INANI%20BINTI%20MAN%20-%20IR.pdf

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