Reframing narratives for corporate identities in the translation of corporate profiles in China multinational corporations

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Reframing narratives for corporate identities in the translation of corporate profiles in China multinational corporations

Facing the changing social and economic situation globally and out of the need for development, China's multinational corporations (hereafter as MNCs) resort to updating ways of "story-telling" in corporate profile translation towards overseas markets. However, it is yet to be u...

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Bibliographic Details
Main Author:	Wang, Li
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Corporate image Translating and interpreting
Online Access:	http://psasir.upm.edu.my/id/eprint/99458/ http://psasir.upm.edu.my/id/eprint/99458/1/FBMK%202022%2040%20UPMIR.pdf

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