Portrayal of Women in Women's Magazine Advertisements Comparison Between Her World and Wanita

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Portrayal of Women in Women's Magazine Advertisements Comparison Between Her World and Wanita

Gender stereotyping is one of the dilemma that still exists and is prevalent in the advertising industry in Malaysia. Advertisements tend to represent women in limited' roles. Advertisements generally depict women as homemakers or mothers or show them as sex objects or sexually provocative figu...

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Bibliographic Details
Main Author:	Kalaiyarasi, Kathlraveloo
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Women - Psychology - Comparative studies
Online Access:	http://psasir.upm.edu.my/id/eprint/9928/ http://psasir.upm.edu.my/id/eprint/9928/1/FBMK_2001_1_IR.pdf

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