Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements

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Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements

Television advertisement is the main medium for brands of products or services to transmit messages to consumers. The copywriting in the advertisement should be intelligible in order for consumers to grasp the message. However, the contents of television advertisements nowadays do not use quality...

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Bibliographic Details
Main Author:	Roslan, Nur Widad
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Advertising copy Television advertising Critical discourse analysis
Online Access:	http://psasir.upm.edu.my/id/eprint/98749/ http://psasir.upm.edu.my/id/eprint/98749/1/FBMK%202021%2028%20-%20IR.pdf

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