Utaut factors influencing intention to use social TV among university students

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Utaut factors influencing intention to use social TV among university students

Recent research shows that in line with the advent of broadband Internet and more connectivity through online channels and platforms such as social media, social networking sites, and smartphone messengers, TV viewers are involved in several activities including sharing, commenting, recommending, ra...

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Bibliographic Details
Main Author:	Khoshrouzadeh, Jafar
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Television criticism - Research Internet television
Online Access:	http://psasir.upm.edu.my/id/eprint/98347/ http://psasir.upm.edu.my/id/eprint/98347/1/FBMK%202020%2054%20-%20IR.pdf

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