Crisis Communication: A Case Study in Tenaga Nasional Berhad

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Crisis Communication: A Case Study in Tenaga Nasional Berhad

Establishment of crisis communication by all organisations regardless of their sizes is vital to avoid chaos during crisis. Many organisations had encountered catastrophes but failed to identify the importance of crisis communication. This study was conducted specifically to determine the importanc...

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Bibliographic Details
Main Author:	Mat Tazin, Saidathul Nizah
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Public relations - Management - Case studies Crisis management - Case studies Advertising - Case studies
Online Access:	http://psasir.upm.edu.my/id/eprint/9789/ http://psasir.upm.edu.my/id/eprint/9789/1/FBMK_1999_3_A.pdf

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