Hybridity, confucianism, and ambiguity in the South Korean soft power model in Hallyu 1.0

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Hybridity, confucianism, and ambiguity in the South Korean soft power model in Hallyu 1.0

This paper aims to analyze K-drama’s phenomenon as a popular cultural product that generated Hallyu 1.0 and South Korea’s soft power. Past literature suggests this manufactured television drama is a hybrid of ancient Eastern values and Western modernity that resulted in a female-centric and youth co...

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Bibliographic Details
Main Authors:	Loo, Fung Ying, Loo, Fung Chiat
Format:	Article
Language:	English
Published:	Deepak Ranjan Jena 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97573/ http://psasir.upm.edu.my/id/eprint/97573/1/ABSTRACT.pdf

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