How advertising speaks to consumers: a case of youth language in local commercial discourse

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How advertising speaks to consumers: a case of youth language in local commercial discourse

Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviat...

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Bibliographic Details
Main Author:	Mansor, Nor Shahila
Format:	Article
Language:	English
Published:	Yayasan Visi Intan Permata 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97549/ http://psasir.upm.edu.my/id/eprint/97549/1/ABSTRACT.pdf

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