Factors influencing consumer purchasing behaviour towards online food delivery services

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Factors influencing consumer purchasing behaviour towards online food delivery services

This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone...

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Bibliographic Details
Main Authors:	Md Jusoh, Zuroni, Rahiman, Nurnazrenatasah, Saworo, Siti Norizazi Wanani
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97277/ http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf

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