Factors affecting purchase behaviour of smartphone: a study on gen Y in Universiti Putra Malaysia UPM

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Factors affecting purchase behaviour of smartphone: a study on gen Y in Universiti Putra Malaysia UPM

Main purpose of this study was to investigate the factors affecting smartphone purchasing behaviour among Gen Y in Universiti Putra Malaysia. The factors studied were convenience, product features, social influence and brand. A total of 200 respondents participated in this study who were selected th...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Law, Sin Yee
Format:	Article
Published:	Malaysia Consumer And Family Economy Association (MACFEA) 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97265/

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