Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates

QR Code

Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates

This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of u...

Full description

Bibliographic Details
Main Authors:	Li, Mengyu, Yasin, Megat Al-Imran, Hashim, Norliana, Ang, Lay Hoon, Kang, Hongzhe
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/97212/ http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf

Similar Items

Factors influencing audience satisfaction of Chinese Documentary Programs among undergraduate students in China
by: Mengyu, Li, et al.
Published: (2023)

A historical review of the Chinese documentary programs
by: Li, Mengyu, et al.
Published: (2020)

Mediating effects of satisfaction in the relationship between motivation factors and continuous viewing intentions towards Chinese documentary programs
by: Mengyu, Li
Published: (2023)

The role of cultural proximity on preference of Chinese Malaysians in Chinese film
by: Kang, Hongzhe, et al.
Published: (2021)

Spreading scientific knowledge in China: personalized social media influence elements
by: Li, Mengyu, et al.
Published: (2022)

The interplay between foreignization of dish name and interactive meaning of visual image in food documentary
by: Zhang, Qi, et al.
Published: (2022)

History and development of documentary production in Malaysia
by: Yasin, Megat Al Imran
Published: (2007)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Navigating digital network: mindfulness as a shield against cyberbullying in the knowledge economy era
by: Kang, Hongzhe, et al.
Published: (2023)

New journalism in documentary script writing
by: Indra, Syirfan, et al.
Published: (2023)

Tracing evolution and communication dynamics in Chinese independent documentary films (2012-2022): a systematic review of genre, censorship, culture, and distribution
by: Wang, Anting, et al.
Published: (2024)

Referential multimodality in “animated documentaries” and “documentary games”
by: Thon, Jan-Noël
Published: (2018)

Analysis on the cognitive impact of social mobile games on left-behind children in the era of big data
by: Mengyu, Li, et al.
Published: (2022)

The truth among narrative in women’s research: examples of two Chinese women autobiographical novels
by: Xie, Yuting, et al.
Published: (2021)

Application of UTAUT in analyzing behavioral intention to continue using the online movie platforms
by: Hao, Yinhua, et al.
Published: (2022)

An analysis of the language shift in the mother tongue of the ethnic Chinese in Malaysia
by: Ang, Lay Hoon
Published: (2008)

The Real Meaning of Documentary
by: Florance Yap, ak. Ayu.
Published: (2006)

Basic Chinese for Malaysians (III)= Bahasa Cina untuk warga Malaysia (III)
by: Ang, Lay Hoon
Published: (2001)

Exploring Implicit Meta-Discourse In Legal Discourse: An Analysis Of The Chinese And American Constitutions
by: He, Mengyu, et al.
Published: (2017)

Systematic literature review of food-related translation from 2004 to 2024
by: Zhang, Qi, et al.
Published: (2025)

Entering a foreign language speaking circle - translation approaches for movie titles from English to Chinese language
by: Ang, Lay Hoon
Published: (2013)

Midas - Documentary DVD Video
by: Thomas, Paul
Published: (2008)

The issue of Representation in documentary Film
by: Bong,, Margaret Chew Jen.
Published: (2006)

Issue on Chinese Education in Malaysia: The factors to poor achievement in Chinese Language writing of primary students.
by: Ang, Lay Hoon, et al.
Published: (2011)

Chilean Political Documentary Video of the 1980s
by: Traverso, Antonio, et al.
Published: (2014)

Political Documentary Cinema in the Southern Cone
by: Traverso, Antonio, et al.
Published: (2013)

Salaam Cinema: unlikely journeys in documentary
by: Traverso, Antonio, et al.
Published: (2005)

Salaam Cinema: Unlikely Journeys in Documentary
by: Traverso, Antonio, et al.
Published: (2005)

Varsity to do research on local documentary
Published: (2009)

Assessing the vitality of a local Chinese community language: Cantonese in Ipoh, Malaysia
by: Zhou, Wei, et al.
Published: (2024)

Exploring the Antecedents of Behavioural Intention to Use Technology among Undergraduates.
by: Tey, Tiny Chiu Yuen
Published: (2017)

Semantic and phonetic elements of chemistry terms in English-Chinese translation
by: Low, Fong Ling, et al.
Published: (2014)

Inside the Dome (3d Stereoscopic Documentary)
by: Bender, Stuart, et al.
Published: (2016)

A persistent practice : the problem of the documentary lesson
by: Bender, Stuart
Published: (2008)

Introduction: Political documentary cinema in Latin America
by: Traverso, Antonio, et al.
Published: (2013)

Nostalgia, Memory, and Politics in Chilean Documentaries of Return
by: Traverso, Antonio
Published: (2013)

Realism a tool to present fact in documentary
by: Yanty, binti Syainal
Published: (2014)

The visual guidance of dance Images in humanities documentaries
by: Yu, Kun, et al.
Published: (2023)

The environmental choice of dance image in humanities documentary
by: Yaakup, Hani Salwah, et al.
Published: (2022)

Preliminary study on the gratification and continuance intention of Chinese audiences in relation to online film festivals
by: Yang, Yening, et al.
Published: (2024)