Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model

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Does CSR image matter to hypermarket’s consumers in Malaysia? perspective from persuasion knowledge model

It is commonly accepted that positive corporate social responsibility (CSR) image brings desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store image, as well as increased visit intention; suggesting there are various direct outcomes of CSR image. Underpinned by the Pe...

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Bibliographic Details
Main Authors:	Hong, Kay Tze, Ng, Siew Imm, Ho, Jo Ann, Tan, Houng Chien, LIM, Chui Seong
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96778/ http://psasir.upm.edu.my/id/eprint/96778/1/4.%20Does%20CSR%20Image.pdf

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