Digital marketing during the COVID-19 pandemic: a case study of its adoption by furniture manufacturers in Malaysia

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Digital marketing during the COVID-19 pandemic: a case study of its adoption by furniture manufacturers in Malaysia

Contemporary furniture marketing platforms that are based on furniture exhibitions, retail malls, and galleries were severely disrupted by the global COVID-19 pandemic. Therefore, this study was conducted to evaluate the extent to which digital marketing tools were adopted by furniture manufacturers...

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Bibliographic Details
Main Authors:	Ratnasingam, Jegatheswaran, Ab Latib, Hazirah, Ioras, Florin, Mariapan, Manohar, Lim, Choon Liat
Format:	Article
Language:	English
Published:	North Carolina State University * College of Natural Resources 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96740/ http://psasir.upm.edu.my/id/eprint/96740/1/ABSTRACT.pdf

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