DESCONTMARKS: scale development and validation

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DESCONTMARKS: scale development and validation

In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure...

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Bibliographic Details
Main Authors:	Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Bali Mahomed, Anuar Shah
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96618/ http://psasir.upm.edu.my/id/eprint/96618/1/ABSTRACT.pdf

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