Customer mobile behavioral segmentation and analysis in telecom using machine learning

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Customer mobile behavioral segmentation and analysis in telecom using machine learning

This study aims to identify telecom customer segments by utilizing machine learning and subsequently develop a web-based dashboard. The dashboard visualizes the cluster analysis based on demographics, behavior, and region features. The study applied analytic pipeline that involved five stages i.e. d...

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Bibliographic Details
Main Authors:	Sharaf Addin, Eman Hussein, Admodisastro, Novia Indriaty, Mohd Ashri, Siti Nur Syahirah, Kamaruddin, Azrina, Chew, Yew Chong
Format:	Article
Published:	Taylor and Francis 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96586/

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