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Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia

The damaging effects of market globalization towards developing countries necessitate the exhibition of favorable attitudes towards purchase intention for local brand automobiles manufactured locally. With the application of moral foundation theory (MFT), a quantitative and cross-sectional study tha...

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Bibliographic Details
Main Authors:	Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Ho, Jo Ann
Format:	Article
Published:	Growing Science 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96516/

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