Consumer acceptance of fermented drinks in Malaysia

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Consumer acceptance of fermented drinks in Malaysia

Fermented beverages have become a powerful player in the global beverage sector because of the increased demand for health products and their nutritional benefits to societies. This study aimed to identify consumer acceptance and willingness to pay for fermented drinks developed by MARDI. It also wi...

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Bibliographic Details
Main Authors:	Kasron, Norzalila, Abdul Manan, Musaalbakri, Mat Azmin, Mohd Nur Hafiz, Saari, Nor Azlina, Abd Latip, Malisah
Format:	Article
Published:	Secholian Publication 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96515/

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