Challenges to obtain halal certification among restaurants in northeast Thailand
Purpose: This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach: Qualitative research approach was adopted to analyse the collected data. The research procedures and the interview questions were examined by the...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Emerald
2021
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/96330/ |
| _version_ | 1848862338523856896 |
|---|---|
| author | Wannasupchue, Wannasiri Mohamad, Siti Fatimah Che Ishak, Farah Adibah Ungku Zainal Abidin, Ungku Fatimah |
| author_facet | Wannasupchue, Wannasiri Mohamad, Siti Fatimah Che Ishak, Farah Adibah Ungku Zainal Abidin, Ungku Fatimah |
| author_sort | Wannasupchue, Wannasiri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Purpose: This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach: Qualitative research approach was adopted to analyse the collected data. The research procedures and the interview questions were examined by the Ethics Committee for Research involving human subjects. In total, 10 restaurant owners were interviewed. Then, the interviews were transcribed, coded and grouped by using thematic analysis while the ATLAS ti. software was used for qualitative data analysis. The theme was finalised by three intercoder agreements. Findings: The three challenges of obtaining halal certification among restaurants in north-eastern Thailand were the complicated process of getting halal certification, lack of restaurant owner commitment and high halal certification fee. Research limitations/implications: The number of halal-certified restaurants are limited. Some restaurants refused to renew halal status but their information is still displayed on the halal authority website. Not only the number of restaurants but also time-limited. Further, a quantitative phase for prioritising was suggested. Practical implications: The study can be beneficial to the halal authority and business holders as the two main stakeholders. The findings can be used to plan or develop halal strategies to increase the quality of halal restaurants. As informants mentioned common challenges, the findings could be applied as guidelines for a new business holder keen on halal implementation.
Originality/value: This research demonstrated the challenges of halal certification in a non-Muslim country, focussing on the north-eastern region of Thailand. The findings will add value to a potential business area. Therefore, the highlighted challenges could provide a novelty and be useful for Muslim marketing. |
| first_indexed | 2025-11-15T13:15:26Z |
| format | Article |
| id | upm-96330 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:15:26Z |
| publishDate | 2021 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-963302023-01-31T02:58:32Z http://psasir.upm.edu.my/id/eprint/96330/ Challenges to obtain halal certification among restaurants in northeast Thailand Wannasupchue, Wannasiri Mohamad, Siti Fatimah Che Ishak, Farah Adibah Ungku Zainal Abidin, Ungku Fatimah Purpose: This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand. Design/methodology/approach: Qualitative research approach was adopted to analyse the collected data. The research procedures and the interview questions were examined by the Ethics Committee for Research involving human subjects. In total, 10 restaurant owners were interviewed. Then, the interviews were transcribed, coded and grouped by using thematic analysis while the ATLAS ti. software was used for qualitative data analysis. The theme was finalised by three intercoder agreements. Findings: The three challenges of obtaining halal certification among restaurants in north-eastern Thailand were the complicated process of getting halal certification, lack of restaurant owner commitment and high halal certification fee. Research limitations/implications: The number of halal-certified restaurants are limited. Some restaurants refused to renew halal status but their information is still displayed on the halal authority website. Not only the number of restaurants but also time-limited. Further, a quantitative phase for prioritising was suggested. Practical implications: The study can be beneficial to the halal authority and business holders as the two main stakeholders. The findings can be used to plan or develop halal strategies to increase the quality of halal restaurants. As informants mentioned common challenges, the findings could be applied as guidelines for a new business holder keen on halal implementation. Originality/value: This research demonstrated the challenges of halal certification in a non-Muslim country, focussing on the north-eastern region of Thailand. The findings will add value to a potential business area. Therefore, the highlighted challenges could provide a novelty and be useful for Muslim marketing. Emerald 2021 Article PeerReviewed Wannasupchue, Wannasiri and Mohamad, Siti Fatimah and Che Ishak, Farah Adibah and Ungku Zainal Abidin, Ungku Fatimah (2021) Challenges to obtain halal certification among restaurants in northeast Thailand. Journal of Islamic Marketing. pp. 1-15. ISSN 1759-0833 https://www.emerald.com/insight/content/doi/10.1108/JIMA-04-2021-0124/full/html 10.1108/JIMA-04-2021-0124 |
| spellingShingle | Wannasupchue, Wannasiri Mohamad, Siti Fatimah Che Ishak, Farah Adibah Ungku Zainal Abidin, Ungku Fatimah Challenges to obtain halal certification among restaurants in northeast Thailand |
| title | Challenges to obtain halal certification among restaurants in northeast Thailand |
| title_full | Challenges to obtain halal certification among restaurants in northeast Thailand |
| title_fullStr | Challenges to obtain halal certification among restaurants in northeast Thailand |
| title_full_unstemmed | Challenges to obtain halal certification among restaurants in northeast Thailand |
| title_short | Challenges to obtain halal certification among restaurants in northeast Thailand |
| title_sort | challenges to obtain halal certification among restaurants in northeast thailand |
| url | http://psasir.upm.edu.my/id/eprint/96330/ http://psasir.upm.edu.my/id/eprint/96330/ http://psasir.upm.edu.my/id/eprint/96330/ |