Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

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Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

In this age of technology, consumers have become comfortable shopping with their mobile devices. In light of this growing trend, the branded app market has grown steadily, surpassing all other types of mobile commerce. Although many retail businesses go mobile, consumers’ continuous use of the brand...

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Bibliographic Details
Main Authors:	Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
Format:	Article
Published:	Elsevier 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/96002/

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