Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities
Communication involves the intersection of two notions, specifically in an institution or organization. Thus, one of the main elements of transmitting information or increasing communication efficiency is email. Previously, email can be known as the new communication channel; however, align with the...
| Main Authors: | , , , , , |
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| Format: | Article |
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Science International
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95965/ |
| _version_ | 1848862265233637376 |
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| author | Qadri, Hussain Mohi-Ud-Din Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Ahmad, Abd Rahman Reza, Syahrul Othman, Zulbasri |
| author_facet | Qadri, Hussain Mohi-Ud-Din Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Ahmad, Abd Rahman Reza, Syahrul Othman, Zulbasri |
| author_sort | Qadri, Hussain Mohi-Ud-Din |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Communication involves the intersection of two notions, specifically in an institution or organization. Thus, one of the main elements of transmitting information or increasing communication efficiency is email. Previously, email can be known as the new communication channel; however, align with the evolution, email is mostly known as part of welldeveloped and well-known communication through countries in the new era's transition. Therefore, this research
attempted to identify the impact of the technology acceptance model on email usage among academicians in Pakistan and
Malaysian public universities by applying the model of technology acceptance model derived by (Davis, 1989). This research adopts the TAM model elements: ease of use and perceived usefulness to measure the technology acceptance model's impact on email usage among academicians in Pakistan and Malaysian public universities. This study distributed 150 questionnaires between public universities in Pakistan and employed SmartPLS 2.0 for the SEM model estimation. It compared it with the previous data collected by the corresponding author of this article in his study on email usage among academicians in Malaysia. The findings show that, by using TAM's element, which is perceived ease of use and perceived usefulness, Pakistan academicians have lower PU, PEOU, and usage on overall email usage than Malaysia academicians.
This study contributes to the literature and provides new insights by applying the model compared to two countries. |
| first_indexed | 2025-11-15T13:14:16Z |
| format | Article |
| id | upm-95965 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:14:16Z |
| publishDate | 2021 |
| publisher | Science International |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-959652023-03-14T04:34:46Z http://psasir.upm.edu.my/id/eprint/95965/ Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities Qadri, Hussain Mohi-Ud-Din Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Ahmad, Abd Rahman Reza, Syahrul Othman, Zulbasri Communication involves the intersection of two notions, specifically in an institution or organization. Thus, one of the main elements of transmitting information or increasing communication efficiency is email. Previously, email can be known as the new communication channel; however, align with the evolution, email is mostly known as part of welldeveloped and well-known communication through countries in the new era's transition. Therefore, this research attempted to identify the impact of the technology acceptance model on email usage among academicians in Pakistan and Malaysian public universities by applying the model of technology acceptance model derived by (Davis, 1989). This research adopts the TAM model elements: ease of use and perceived usefulness to measure the technology acceptance model's impact on email usage among academicians in Pakistan and Malaysian public universities. This study distributed 150 questionnaires between public universities in Pakistan and employed SmartPLS 2.0 for the SEM model estimation. It compared it with the previous data collected by the corresponding author of this article in his study on email usage among academicians in Malaysia. The findings show that, by using TAM's element, which is perceived ease of use and perceived usefulness, Pakistan academicians have lower PU, PEOU, and usage on overall email usage than Malaysia academicians. This study contributes to the literature and provides new insights by applying the model compared to two countries. Science International 2021 Article PeerReviewed Qadri, Hussain Mohi-Ud-Din and Mahomed, Anuar Shah Bali and Sheikh Mokhtar, Siti Salwa and Ahmad, Abd Rahman and Reza, Syahrul and Othman, Zulbasri (2021) Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities. Science International, 33 (5). 409 - 413. ISSN 1013-5316 http://www.sci-int.com/ |
| spellingShingle | Qadri, Hussain Mohi-Ud-Din Mahomed, Anuar Shah Bali Sheikh Mokhtar, Siti Salwa Ahmad, Abd Rahman Reza, Syahrul Othman, Zulbasri Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title | Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title_full | Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title_fullStr | Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title_full_unstemmed | Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title_short | Applying the technology acceptance model in analysing the impact towards the email usage among academicians in Pakistan and Malaysian public universities |
| title_sort | applying the technology acceptance model in analysing the impact towards the email usage among academicians in pakistan and malaysian public universities |
| url | http://psasir.upm.edu.my/id/eprint/95965/ http://psasir.upm.edu.my/id/eprint/95965/ |