Application of rhetoric in the Malay-language scholarly books as a product marketing strategy

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Application of rhetoric in the Malay-language scholarly books as a product marketing strategy

Rhetoric in the writing of scholarly books published by publishers in public universities and government institutions or the Majlis Penerbitan Ilmiah Malaysia (MAPIM) is a marketing strategy used upon the society, but is not known to the public. In fact, little academic research has been conducted o...

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Bibliographic Details
Main Authors:	Mohd Asri, Nurul Fadzlin, Sha’ri, Sharil Nizam, Kamaruddin, Rohaidah, Hamzah, Zaitul Azma Zainon, Che Rodi, Rozita
Format:	Article
Published:	Human Resource Management Academic Research Society 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95959/

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