The role of cultural proximity on preference of Chinese Malaysians in Chinese film

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The role of cultural proximity on preference of Chinese Malaysians in Chinese film

This paper is to identify the cultural factors that contribute to the preference of Chinese Malaysians in Chinese films that attempt to maintain their cultural identity in the multicultural context of Malaysia. Because of the historical and cultural relationship between Chinese Malaysians and Chine...

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Bibliographic Details
Main Authors:	Kang, Hongzhe, Yasin, Megat Al Imran, Osman, Mohd Nizam, Ang, Lay Hoon, Li, Mengyu
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95612/ http://psasir.upm.edu.my/id/eprint/95612/1/The%20role%20of%20cultural%20proximity%20on%20preference%20of%20Chinese%20Malaysians%20in%20Chinese%20film_new.pdf

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