The role of cultural proximity on preference of Chinese Malaysians in Chinese film
This paper is to identify the cultural factors that contribute to the preference of Chinese Malaysians in Chinese films that attempt to maintain their cultural identity in the multicultural context of Malaysia. Because of the historical and cultural relationship between Chinese Malaysians and Chine...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95612/ http://psasir.upm.edu.my/id/eprint/95612/1/The%20role%20of%20cultural%20proximity%20on%20preference%20of%20Chinese%20Malaysians%20in%20Chinese%20film_new.pdf |
| _version_ | 1848862204416229376 |
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| author | Kang, Hongzhe Yasin, Megat Al Imran Osman, Mohd Nizam Ang, Lay Hoon Li, Mengyu |
| author_facet | Kang, Hongzhe Yasin, Megat Al Imran Osman, Mohd Nizam Ang, Lay Hoon Li, Mengyu |
| author_sort | Kang, Hongzhe |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper is to identify the cultural factors that contribute to the preference of Chinese Malaysians in Chinese films that attempt to maintain their cultural identity in the multicultural context of Malaysia. Because of the historical and cultural relationship between Chinese Malaysians and Chinese, cultural proximity was used as the main theory to determine the factors that preference of Chinese Malaysians in Chinese films. This study focused on Chinese Malaysian students from Universiti Putra Malaysia (UPM) and applied semi-structured interviews in qualitative research methods. Moreover, this study found that language and education, customs and festivals, religion and lifestyle, arts were the main factors influencing Chinese Malaysians' preference for Chinese films. |
| first_indexed | 2025-11-15T13:13:18Z |
| format | Article |
| id | upm-95612 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:13:18Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-956122022-08-02T04:23:00Z http://psasir.upm.edu.my/id/eprint/95612/ The role of cultural proximity on preference of Chinese Malaysians in Chinese film Kang, Hongzhe Yasin, Megat Al Imran Osman, Mohd Nizam Ang, Lay Hoon Li, Mengyu This paper is to identify the cultural factors that contribute to the preference of Chinese Malaysians in Chinese films that attempt to maintain their cultural identity in the multicultural context of Malaysia. Because of the historical and cultural relationship between Chinese Malaysians and Chinese, cultural proximity was used as the main theory to determine the factors that preference of Chinese Malaysians in Chinese films. This study focused on Chinese Malaysian students from Universiti Putra Malaysia (UPM) and applied semi-structured interviews in qualitative research methods. Moreover, this study found that language and education, customs and festivals, religion and lifestyle, arts were the main factors influencing Chinese Malaysians' preference for Chinese films. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95612/1/The%20role%20of%20cultural%20proximity%20on%20preference%20of%20Chinese%20Malaysians%20in%20Chinese%20film_new.pdf Kang, Hongzhe and Yasin, Megat Al Imran and Osman, Mohd Nizam and Ang, Lay Hoon and Li, Mengyu (2021) The role of cultural proximity on preference of Chinese Malaysians in Chinese film. International Journal of Academic Research in Business and Social Sciences, 11 (2). 109 - 116. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/8620/The-Role-of-Cultural-Proximity-on-Preference-of-Chinese-Malaysians-in-Chinese-Film 10.6007/IJARBSS/v11-i2/8620 |
| spellingShingle | Kang, Hongzhe Yasin, Megat Al Imran Osman, Mohd Nizam Ang, Lay Hoon Li, Mengyu The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title | The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title_full | The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title_fullStr | The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title_full_unstemmed | The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title_short | The role of cultural proximity on preference of Chinese Malaysians in Chinese film |
| title_sort | role of cultural proximity on preference of chinese malaysians in chinese film |
| url | http://psasir.upm.edu.my/id/eprint/95612/ http://psasir.upm.edu.my/id/eprint/95612/ http://psasir.upm.edu.my/id/eprint/95612/ http://psasir.upm.edu.my/id/eprint/95612/1/The%20role%20of%20cultural%20proximity%20on%20preference%20of%20Chinese%20Malaysians%20in%20Chinese%20film_new.pdf |