The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan

The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan

The research aimed to determine the relationship between willingness to pay (WTP) organic food products, attitudes of women in purchasing organic food products and health knowledge in buying organic food products with the intention of consuming organic food. A survey had been done amongst 253 workin...

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Bibliographic Details
Main Authors: Md Jusoh, Zuroni, Mohamad Zailani, Siti Faaiqah
Format: Article
Language:English
Published: Malaysia Consumer and Family Economy Association 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95595/
http://psasir.upm.edu.my/id/eprint/95595/1/The%20relationship%20between%20willingness%20to%20pay%2C%20attitude%20and%20health%20knowledge%20with%20intention%20of%20consuming%20organic%20food%20among%20working%20women%20in%20Kelantan.pdf

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