The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan
The research aimed to determine the relationship between willingness to pay (WTP) organic food products, attitudes of women in purchasing organic food products and health knowledge in buying organic food products with the intention of consuming organic food. A survey had been done amongst 253 workin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysia Consumer and Family Economy Association
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95595/ http://psasir.upm.edu.my/id/eprint/95595/1/The%20relationship%20between%20willingness%20to%20pay%2C%20attitude%20and%20health%20knowledge%20with%20intention%20of%20consuming%20organic%20food%20among%20working%20women%20in%20Kelantan.pdf |
| _version_ | 1848862199546642432 |
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| author | Md Jusoh, Zuroni Mohamad Zailani, Siti Faaiqah |
| author_facet | Md Jusoh, Zuroni Mohamad Zailani, Siti Faaiqah |
| author_sort | Md Jusoh, Zuroni |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The research aimed to determine the relationship between willingness to pay (WTP) organic food products, attitudes of women in purchasing organic food products and health knowledge in buying organic food products with the intention of consuming organic food. A survey had been done amongst 253 working women in Kota Bharu, Kelantan, via purposive random sampling method. A self-administered bilingual questionnaire was used to collect the research data among respondents to examine their intention of consuming organic food. Pearson Correlation test was used to study the relationship between the independent variables and the dependent variable. The findings showed a significant relationship between WTP organic food products and intention to purchase organic food (r = 0.781**, p = 0.001). Also, there was a significant relationship between attitudes of women in the purchase of organic food products and intention to purchase organic food (r = 0.565**, p = 0.001) and a significant relationship between health knowledge in buying organic food products and intention to purchase organic food (r = 0.776**, p = 0.001). In conclusion, all the variables were a significant relationship. Therefore, the sellers need to create something new about organic packaging. The more people know about organic products, the more they can believe the organic products claim. People who know more about eco-friendly advertising are more willing to purchase organic food products. |
| first_indexed | 2025-11-15T13:13:14Z |
| format | Article |
| id | upm-95595 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:13:14Z |
| publishDate | 2021 |
| publisher | Malaysia Consumer and Family Economy Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-955952022-07-13T01:25:30Z http://psasir.upm.edu.my/id/eprint/95595/ The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan Md Jusoh, Zuroni Mohamad Zailani, Siti Faaiqah The research aimed to determine the relationship between willingness to pay (WTP) organic food products, attitudes of women in purchasing organic food products and health knowledge in buying organic food products with the intention of consuming organic food. A survey had been done amongst 253 working women in Kota Bharu, Kelantan, via purposive random sampling method. A self-administered bilingual questionnaire was used to collect the research data among respondents to examine their intention of consuming organic food. Pearson Correlation test was used to study the relationship between the independent variables and the dependent variable. The findings showed a significant relationship between WTP organic food products and intention to purchase organic food (r = 0.781**, p = 0.001). Also, there was a significant relationship between attitudes of women in the purchase of organic food products and intention to purchase organic food (r = 0.565**, p = 0.001) and a significant relationship between health knowledge in buying organic food products and intention to purchase organic food (r = 0.776**, p = 0.001). In conclusion, all the variables were a significant relationship. Therefore, the sellers need to create something new about organic packaging. The more people know about organic products, the more they can believe the organic products claim. People who know more about eco-friendly advertising are more willing to purchase organic food products. Malaysia Consumer and Family Economy Association 2021-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95595/1/The%20relationship%20between%20willingness%20to%20pay%2C%20attitude%20and%20health%20knowledge%20with%20intention%20of%20consuming%20organic%20food%20among%20working%20women%20in%20Kelantan.pdf Md Jusoh, Zuroni and Mohamad Zailani, Siti Faaiqah (2021) The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan. Jurnal Pengguna Malaysia, 36. 42 - 54. ISSN 1511-998X https://macfea.com.my/vol-36-june-2021/ |
| spellingShingle | Md Jusoh, Zuroni Mohamad Zailani, Siti Faaiqah The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title | The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title_full | The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title_fullStr | The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title_full_unstemmed | The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title_short | The relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in Kelantan |
| title_sort | relationship between willingness to pay, attitude and health knowledge with intention of consuming organic food among working women in kelantan |
| url | http://psasir.upm.edu.my/id/eprint/95595/ http://psasir.upm.edu.my/id/eprint/95595/ http://psasir.upm.edu.my/id/eprint/95595/1/The%20relationship%20between%20willingness%20to%20pay%2C%20attitude%20and%20health%20knowledge%20with%20intention%20of%20consuming%20organic%20food%20among%20working%20women%20in%20Kelantan.pdf |