The relationship between live commerce towards customer engagement in Malaysia e-commerce platform

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The relationship between live commerce towards customer engagement in Malaysia e-commerce platform

This paper emphasizes on the variables of live commerce and the relationship with Customer engagement in e-commerce platform in Malaysia. An interdisciplinary literature review suggesting positive relationship between live commerce and customer engagement. Therefore, using the Social Cognitive (SC)...

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Bibliographic Details
Main Authors:	Ong, Sharon Yong Yee, Habidin, Nurul Fadly, Mohd Fuzi, Nursyazwani, Salleh, Mad Ithnin, Ramdan, Mohamad Rohieszan, Abdullah, Karmilah, Taasim, Shairil Izwan
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95586/ http://psasir.upm.edu.my/id/eprint/95586/1/The%20relationship%20between%20live%20commerce%20towards%20customer%20engagement%20in%20Malaysia%20e-commerce%20platform.pdf

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