“The pursuit of happiness”: pleasure and leisure through counterfeit branded fashion goods consumption

“The pursuit of happiness”: pleasure and leisure through counterfeit branded fashion goods consumption

The rising demand for counterfeit goods has led to a new phenomenon in consumer behaviour. Previously, consumers’ involvement in counterfeit consumption is driven by the indistinguishable physical characteristics between the original and counterfeit versions, which allows consumers to exhibit an asp...

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Bibliographic Details
Main Authors: Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda, Adzharuddin, Nor Azura
Format: Article
Language:English
Published: NUN Gemilang Enterprise 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95572/
http://psasir.upm.edu.my/id/eprint/95572/1/%E2%80%9CThe%20pursuit%20of%20happiness%E2%80%9D%3B%20pleasure%20and%20leisure%20through%20counterfeit%20branded%20fashion%20goods%20consumption.pdf

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