The moderating effect of risk-taking propensity on the relationship between perception towards insurable risks and general Takaful demand among SMEs

The moderating effect of risk-taking propensity on the relationship between perception towards insurable risks and general Takaful demand among SMEs

This study aimed to evaluate the influence of perception towards insurable risks on the general Takaful demand via risk-taking propensity among small and medium enterprises (SMEs) in Malaysia. This study presented essential insights that would benefit Takaful operators in determining and enhancing g...

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Bibliographic Details
Main Authors: Salleh, Fauzilah, Awang, Zainuddin, Rashid, Norfadzilah, Burhan, Nik Ahmad Sufian
Format: Article
Language:English
Published: Society of Business and Management 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95534/
http://psasir.upm.edu.my/id/eprint/95534/1/The%20moderating%20effect%20of%20risk-taking%20propensity%20on%20the%20relationship%20between%20perception%20towards%20insurable%20risks%20and%20general%20Takaful%20demand%20among%20SMEs.pdf

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