The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia

The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia

Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying facto...

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Bibliographic Details
Main Authors: Meor Ahmad, Siti Salwani, Ali, Noor Azman
Format: Article
Language:English
Published: Innovare Academic Sciences 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95523/
http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf

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