The influence of self-efficacy in ethical consideration and decision-making process: views from Malaysian Public Relations practitioners

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The influence of self-efficacy in ethical consideration and decision-making process: views from Malaysian Public Relations practitioners

The study explores factors influencing PR practitioners’ ethical consideration in decision-making process. In line with the theoretical approach of self-efficacy, practitioner’s performances emanate from individual self-efficacy aligned with organization culture and objectives. Thus, self-efficacy i...

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Bibliographic Details
Main Authors:	Eyo, Nsini Anselem, Mohd Hasan, Nurul Ain
Format:	Article
Published:	Public Knowledge Project 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95497/

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