The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

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The best practice of marketing strategies for the Malaysian business event industry from experts' perspective

Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. Design/methodology/approach: A qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the Malaysian...

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Bibliographic Details
Main Authors:	Mohd Nasir, Hazira, Alagas, Elangkovan Narayanan, Amin, Muslim, Zamzuri, Norol Hamiza, Mohd Zairul, Mohd
Format:	Article
Published:	Emerald Publishing 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95343/

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