Spicy business of Saudagar Rasa and its heritage gourmet

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Spicy business of Saudagar Rasa and its heritage gourmet

This case study presents a food manufacturer, Noraz Berkat Trading (NBT), one of the food manufacturing SMEs in Malaysia which is involved in producing spice-based premixes and seasonings of authentic Malaysian heritage cuisines. A development life cycle and SWOT analysis are the focal points illust...

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Bibliographic Details
Main Author:	Mohd Sharif, Siti Nurhayati Khairatun
Format:	Article
Published:	I I U M Press 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/95133/

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