Servicescape, guest satisfaction, and intention to book a hotel room

Servicescape, guest satisfaction, and intention to book a hotel room

Servicescape role in the service industry is increasingly important and getting attention in the hospitality research, however less attention has been given specifically on physical servicescape and guest satisfaction towards the intention to book a hotel room. The purpose of this research is to stu...

Full description

Bibliographic Details
Main Authors: Tarmudi, Sabrina, Jaharuddin, Nor Siah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95053/
http://psasir.upm.edu.my/id/eprint/95053/1/Servicescape%2C%20guest%20satisfaction%2C%20and%20intention%20to%20book%20a%20hotel%20room.pdf

Similar Items

Similar Items