Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations

Applications of partial least squares structural equation modelling (PLS-SEM) often draw on survey data. While researchers go to great lengths to document reliability and validity statistics that support the generalisability of their findings, they often overlook or ignore a more fundamental issue r...

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Main Authors: Cheah, Jun Hwa, Roldan, Jose L., Ciavolino, Enrico, Ting, Hiram, Ramayah, T.
Format: Article
Published: Taylor & Francis Online 2020
Online Access:http://psasir.upm.edu.my/id/eprint/95008/
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author Cheah, Jun Hwa
Roldan, Jose L.
Ciavolino, Enrico
Ting, Hiram
Ramayah, T.
author_facet Cheah, Jun Hwa
Roldan, Jose L.
Ciavolino, Enrico
Ting, Hiram
Ramayah, T.
author_sort Cheah, Jun Hwa
building UPM Institutional Repository
collection Online Access
description Applications of partial least squares structural equation modelling (PLS-SEM) often draw on survey data. While researchers go to great lengths to document reliability and validity statistics that support the generalisability of their findings, they often overlook or ignore a more fundamental issue related to data analysis—the representativeness of their sample. Addressing this concern, the present paper offers guidelines for using the weighted PLS-SEM (WPLS-SEM) algorithm to apply sampling weights in the model estimation. The results of the WPLS algorithm and the traditional PLS algorithm are then compared using a marketing research model. The findings show that researchers should routinely consider the procedure of the WPLS algorithm when using the PLS technique for assessment. The WPLS algorithm is a useful and practical approach for achieving better average population estimates in situations where researchers have a set of appropriate weights. This paper substantiates the use of the WPLS algorithm and provides business researchers and practitioners with the proper guidelines to assess, report, and interpret PLS-SEM results. It also illustrates that the use of the WPLS algorithm produces different inference test results in the structural model and different predictive relevance results. Thus, the study contributes to the advancement of PLS-SEM applications.
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institution Universiti Putra Malaysia
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spelling upm-950082023-01-31T04:11:53Z http://psasir.upm.edu.my/id/eprint/95008/ Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations Cheah, Jun Hwa Roldan, Jose L. Ciavolino, Enrico Ting, Hiram Ramayah, T. Applications of partial least squares structural equation modelling (PLS-SEM) often draw on survey data. While researchers go to great lengths to document reliability and validity statistics that support the generalisability of their findings, they often overlook or ignore a more fundamental issue related to data analysis—the representativeness of their sample. Addressing this concern, the present paper offers guidelines for using the weighted PLS-SEM (WPLS-SEM) algorithm to apply sampling weights in the model estimation. The results of the WPLS algorithm and the traditional PLS algorithm are then compared using a marketing research model. The findings show that researchers should routinely consider the procedure of the WPLS algorithm when using the PLS technique for assessment. The WPLS algorithm is a useful and practical approach for achieving better average population estimates in situations where researchers have a set of appropriate weights. This paper substantiates the use of the WPLS algorithm and provides business researchers and practitioners with the proper guidelines to assess, report, and interpret PLS-SEM results. It also illustrates that the use of the WPLS algorithm produces different inference test results in the structural model and different predictive relevance results. Thus, the study contributes to the advancement of PLS-SEM applications. Taylor & Francis Online 2020 Article PeerReviewed Cheah, Jun Hwa and Roldan, Jose L. and Ciavolino, Enrico and Ting, Hiram and Ramayah, T. (2020) Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations. Total Quality Management & Business Excellence, 32 (13-14). 1594 - 1613. ISSN 1478-3363 (In Press) https://www.tandfonline.com/doi/full/10.1080/14783363.2020.1754125 10.1080/14783363.2020.1754125
spellingShingle Cheah, Jun Hwa
Roldan, Jose L.
Ciavolino, Enrico
Ting, Hiram
Ramayah, T.
Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title_full Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title_fullStr Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title_full_unstemmed Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title_short Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
title_sort sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations
url http://psasir.upm.edu.my/id/eprint/95008/
http://psasir.upm.edu.my/id/eprint/95008/
http://psasir.upm.edu.my/id/eprint/95008/