Mobile hotel reservations and customer behavior: channel familiarity and channel type

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Mobile hotel reservations and customer behavior: channel familiarity and channel type

The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the resear...

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Bibliographic Details
Main Authors:	Kim, Jinkyung Jenny, Chua, Bee-Lia, Han, Heesup
Format:	Article
Published:	SAGE Publications 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/94214/

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